SFR’s annual Gift Guide heads to press on the heels of the annual shopping event known as “Black Friday.”
For some of us, however, the prospect of an early morning camp-out in the parking lot of a big-box retailer is about as appealing as contracting the black plague.
We prefer our shopping to be a bit more intimate. Fortunately, Santa Fe offers massive options for those who prefer gift buying with a personal touch.
The city is chock-full of local businesses whose owners and employees strive to create shopping experiences that are actually fun and rewarding. It’s no wonder the city has been on the vanguard of the buy-local movement; Santa Feans well understand the value of supporting their independent shops, artisans and organizations.
SFR’s annual Gift Guide, of course, only scratches the surface with our suggestions—but it’s a good place to start. For even more ideas of how to shop and give locally—and to learn about the economic impact of doing so—check out the Santa Fe Alliance’s website. —Julia Goldberg
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