About SFR

The Santa Fe Reporter is the city’s source for award-winning alternative news and culture since 1974. We publish a weekly print edtion, update our website daily, and distribute five glossy magazines each year.

2018 Special Publication Dates

  • SANTA FE MANUAL April 25
  • DRINKS GUIDE August 29
  • WINTER GUIDE December 5

Cover of the 2017 Best of Santa Fe Cover of the 2017-2018 Santa Fe Manual Cover of the 2018 Restauarnt Guide

Our Reach


  • Each Wednesday, we distribute 15,000 free copies of the weekly newspaper.
  • Readers pick up SFR at over 250 locations.
  • Santa Fe is our core circulation market, with copies delivered north to Los Alamos and the Pojoaque Valley as well as south to Eldorado and Madrid.


  • Our free website sees 1.7 million page views each year.
  • More than 65 percent of 674,040 annual visitors regularly return to the site.
  • In late 2017, we relaunched our platform with responsive design, faster loading, and more mobile optimization.
  • Beyond Santa Fe and Albuquerque, the top 30 home cities of our readers include five of the biggest cities in Texas as well as Denver, Los Angeles and Phoenix.

Straight to Your Inbox

Over 7 percent of our web traffic comes from our trackable email newsletters, which reach 60,000 readers who have opted in.

  • THE NEW EDITION - Links to the fresh content in that Wednesday’s new print edition
  • THE FORK - Every Thursday, we focus on food
  • WEEKEND PICKS - Things to see and do, delivered every Friday

SFR's website shown on multiple viewing devices.


LIVELY - More than 30 percent of our print and online readers under the age of 34. SFR’s readers are evenly split between people who are in the workforce and those who are enjoying retirement.

LOCAL - 63 percent of combined print and digital responses to our 2017 readers survey were from people who say they shop mostly local and at some chains.

LOYAL - 90 percent of print readers report they pick up an issue every week.

Best of Santa Fe

Each year, Santa Fe Reporter conducts a readers poll on the “Best of Santa Fe” in more than 100 categories. Readers cast more than 160,000 votes to choose the nonprofits, restaurants, retailers, service providers and others who participate in this giant annual project, culminating in our biggest issue of the the year and a community party in the Santa Fe Railyard.

Best of Santa Fe party