The plan: Wilson spearheaded the BizMIX Challenge, a competition through which locals can submit business plans in the hopes of receiving a micro-stimulus grant to realize their vision. Any type of business will be considered, just as long as it is well thought out. “We are hoping for a lot of different types,” Wilson says. “We feel like there must be plenty of Santa Feans out there who are right on the cusp of exciting business developments and just need that final monetary push.”

The plan: Ignite reading-buddy fever across the city by marshaling several thousand volunteers to read with struggling kids on a weekly basis. “That’s one of the easiest and most important things that needs to happen,” Love says.

The plan: Use federal loan programs to buy up and renovate existing homes.

The plan: Bring down the state’s sky-high liquor license prices by making more licenses available or by making existing licenses harder to lose.

The plan: Encourage a local, home-based economy based on the strategies pioneered by Live Work New Mexico.

The plan: Teach Santa Fe students about the growing industry of biofuels.

The plan: Start a meaningful conversation about Santa Fe’s future economy by organizing and engaging small, diverse groups of local residents. Schnieders says the groups would first address the question of what Santa Feans consider the key issues; the question of what changes are necessary would come later.

The plan: Despite the incubator’s success, however, shifting Santa Fe’s economy away from heavy reliance on its usual industries will take much more than one entity’s well-intentioned efforts.

The plan: Match young entrepreneurs and artists with empty retail spaces to create more vibrant, mixed-use spaces around Santa Fe.

The plan: Brackley offers two ideas on how to pump life back into Santa Fe’s stagnant economy: simplifying the land use code and investing more money in marketing.