Sept. 23, 2017

Advertising Specs and Sizes

Print Ads:

Submit ads in digital form. Min. 300dpi at final size.

Digital Ads:

Submit ads in digital form. Min. 72dpi at final size.

Newsletter Ad Sizes
Website Ad Sizes

Production Guidelines:


SPACE RESERVATIONS & AD MATERIALS Thursday at 3 pm prior to date of publication. (including copy and photos)

Press-Ready Digital Artwork


Agency / National, Political and Non-Profit Rates

An Agency discount of 15% is available on the open rate to advertising agencies pre-qualified by the Reporter who also submit press-ready digital files.

Supplement and insert rates are NET.

Political advertising must be paid in advance. RATE 6X

Non-profits with a 501(c)(3) pre-qualified by the Reporter may use the 26x contract rate. No other discounts apply.

Contract Terms

All contract rates are NET. All rates are subject to change with 30 days notice. This rate card replaces all previous rate cards.

Ad Production / Costs

There is no charge for ad production including design, layout and business logo scan by our award winning in-house production department (initial design and one-proof revision.)

Ad Submissions

All ads must be submitted in digital form. Print ads: min. 300dpi at final size. Digital ads: min. 72dpi at final size.

If your file is larger than 15MB, please contact your Ad Rep for FTP info.

Build ads to the exact dimensions listed above, and submit via email to your ad rep or

Acceptable file formats include:

  • PDFs created in Adobe Acrobat using press optimized job options and Acrobat 5 compatibility.
  • InDesign CC files - please include all image files (TIF, EPS, JPG or BMP), and both screen and printer fonts.
  • EPS files in which all fonts are turned into paths (outlines) and all images are included in the EPS file ONLY.
  • TIFs or JPGs contact our Production Department for more information and tips on how to submit your files for the best reproduction quality.

Fixed Placement Positions

All guaranteed premium positions are subject to availability and are priced at a 25% surcharge to the rates listed on this rate card. Every effort will be made to accommodate position requests however, no page or position is guaranteed unless the surcharge is applied.

Credit / Payment Terms

Upon completion and approval of a credit application, a line of credit will be issued. This process takes a minimum of 15 working days.

Payment Terms: Net 30

A service charge of 1.5% is added to all unpaid balances more than 30 days old. We accept VISA, MASTERCARD and AMERICAN EXPRESS.

Pre-Printed Inserts

1-2 Pages: $75 per thousand 3-5 Pages: $85 per thousand 6-8 Pages: $95 per thousand 9 or more pages: Call for a special quote.

Minimum 10,000 per issue. Inserts must be delivered one week in advance of publication date, boxed or skidded, and marked for the Santa Fe Reporter.

Ship directly to:
Santa Fe Reporter
c/o New Mexican Printing
1 New Mexican Plaza
Santa Fe, NM 87507


Publisher reserves the right, up to the day of publication, to reject or revise any ad or agreement (as determined at the publisher's sole discretion). Position requests are given full consideration, but publisher cannot be held liable for failure to accommodate such requests. It is agreed that the advertiser / agency will indemnify and hold the publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement, and/or any other claims or suits that may arise out of the publication of such advertisements. Publisher shall not be held liable, in any fashion, for the effectiveness, or lack thereof, of any advertising.

Contact the advertising department at the Santa Fe Reporter now.



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