It turns out that a secret decoder ring isn’t the best prize kids can get out of a cereal box.
Last school year, Pablo Roybal Elementary, a private school, raised the most money of any Santa Fe school—$2,200—through the Box Tops for Education program. Santo Niño Regional Catholic School came in second place with $1,023, which Vaisa says went to both classroom and playground supplies. The school comes up with various incentive programs to get kids to bring in the cardboard box tops—a system that seems to be yielding results.