With Hollywood heavyweights and a myriad of musicians sporting bags that read “I’m Not A Plastic Bag” and driving the coveted Toyota Prius, it is sometimes difficult to differentiate between clever PR trends or a genuine support for global change. Michael Franti of Spearhead is as real as it gets.

There’s plenty of music, heritage and culture in Santa Fe, but an undeniable hunger for more pulses through the community.