--2 SFPD Takes to Crowdsourcing for New Slogan
Dec. 2, 2015

SFPD Takes to Crowdsourcing for New Slogan

To protect and unnerve

December 26, 2013, 3:00 pm
By Justin Horwath

The Santa Fe Police Department wants you to come up with its new slogan. 

From an SFPD news release: 

The goal is to put into words what makes our department unique and special from others across the nation. We are looking for a SLOGAN to be used as a part of an overall marketing/recruiting campaign. Having a distinct brand will not only serve as recruitment tool helping to attract those looking for jobs in law enforcement to the City Different, but it will also serve as a point of pride for residents and officers alike.

SFPD says to submit ideas on its Facebook page, under its Twitter hashtag, #brandingSFPD, by emailing ckwestervelt@santafenm.gov or via mail: 

Attn: Branding SFPD

2515 Camino Entrada

Santa Fe, NM 87505.

Deadlines for submissions are Jan. 10. 

As a prize, says SFPD, the winner will be recognized before the governing body and will receive free admission to an SFPD's citizens academy of their choosing.


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