
Letter America Dear Southwest Airlines, I’m writing to complain about the unfair way I was treated on a recent flight from San Francisco to Phoenix. ... More
There's a whole timeline, a 24-month pedigree, chronicling these past two years. I'll give you a quick run-through, a summarized two years in review.
In January 2011, soon-to-be co-founders of New Mexico Pets Alive (NMPA), Melissa Roberts and Kurt Schlough, decide that they'll take their relationship to the next level and adopt a pup from the shelter. Later that night, they come home with a mom and her litter of 10—and so their Brady Bunch household begins.
That's January 2011. I'm gonna skip forward a few months [insert here: a montage of puppies getting into laundry, buckets of soap water, muddy paw prints on a gleaming kitchen floor]. May 2011: the launch of New Mexico Pets Alive, a No Kill foundation in support of humane conditions for homeless pets in animal shelters.
And let's continue forward. From May 2011 on, there's a whole bunch of letters written, conferences attended, newsletters mailed, y'know, the whole sh'bang. 2011 was foundation-laying, but Roberts and Schlough took cue from 2012 and really "upped" their game. They recruited one of the country's most notable dog trainers, Aimee Sadler, to hop on board, train some feral pets and give the animal shelters of New Mexico a glam makeover [insert here: another montage, but this one set to "Girls Just Wanna Have Fun" ].
And so, in conclusion, NMPA has had quite a montage-worthy couple of years. They continue to expand, inform and campaign. Visit their website to learn more about their efforts newmexicopetsalive.org