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Casey Gallegos, General Manager of KDCE 950 AM was kind
enough to give us a little bit of perspective on the differences between AM and
FM Spanish-language stations in the state.
His Española station, with its appropriate “Qué Dice” callsign, has a very
local approach, “covering, for instance, local news, weather, sporting events,
[and] obituaries.” He describes the station's demographic as "the
community," meaning that the programming is relevant to anyone interested
in the events happening directly in their own neighborhood.
In Santa Fe, Gallegos pointed out, similar local coverage is provided by KSWV
810 AM (Que Suave). A key difference between these stations and their larger FM
counterparts is in the actual music that they broadcast. Qué Dice and Que Suave
emphasize New Mexican rather than Mexican music.
While there are similarities between the two genres, New Mexican music is often
more traditional, relying on folk and Spanish influences. This is not to say
that there have been no developments in the scene since Al Hurricane. Anyone
interested in top contemporary acts should check out Los 15 Grandes de Nuevo
Mexico, an annual awards event that “celebrates excellence in Latin New Mexico Music.” This year's ceremony took place on Nov. 17 and featured Lorenzo Antonio.
Accordion image via Wikimedia Commons.