Tuesday, May 21, 2013
Facebook Connect
— The Radness of King George
'Game of Thrones' mastermind George RR Martin talks childhood, popcorn and his latest acquisition
— Fat Man’s Fast Eats
BBQ, PDQ
— Slaughterhorse-Five
The inner workings of NM’s first equine slaughterhouse
— The Canary in the Copper Mine (is dead)
How New Mexico's copper industry wrote its own rules
Letter America: Dear Southwest Airlines
Letter America Dear Southwest Airlines, I’m writing to complain about the unfair way I was treated on a recent flight from San Francisco to Phoenix. ... More
May 20, 2013 By Robert Wilder Comments 3
News
04.18.2012
1 Comments
Not So True? NM's New Tourism Campaign Slogan Nearly Identical to Budweiser's 2006 Branding
By Alexa Schirtzinger
New Mexico's new ad campaign, "New Mexico True," is making news--but it carries echoes of 2006, when Anheuser-Busch ran its "Budweiser True" campaign.
As SFR and other news outlets have reported, this week, the New Mexico Tourism Department unveiled the results of a $2 million contract for creating a new ad campaign and image for the state.
The ads center around the slogan, "New Mexico True," posing true/false questions that are intended to reveal the state's unsung positive attributes.
But in 2006, Budweiser ran a campaign based on a similar slogan: "Budweiser True." (You may recall the "Wassup?!" ads that ended with that slogan; click here to watch one.)
SFR left messages with Anheuser-Busch and with Vendor Inc., the Austin, Texas-based company that created New Mexico's new campaign, but did not immediately hear back.
Scroll down to compare...
© Copyright Santa Fe Reporter {yearCopyright}. All Rights Reserved.
Email the Web Editor
Email the Web Editor
Although the New Mexico "True" campaign that I've seen breaks no new ground, it has nothing to do with the Bud "true" campaign. The comparison is silly.