If you've read this week's cover story Worth
, you know that green and local are one and the same. That's also the idea behind the Green Means Local Campaign, which culminates Thursday, March 17 at Reduce, Reuse, ReMIX!
The campaign, a joint venture between the Santa Fe Alliance
, MIX Santa Fe
, International Alliance of Theatrical Stage Employees Local 480 Film Union
and other organizations, received official recognition March 16 at Second Street Brewery
, when Mayor David Coss proclaimed St. Patrick's Day to be Green Means Local Day. During his speech, Coss encouraged the community to "shop, eat and play in Santa Fe and go green as much as possible."
Executive Director of the Santa Fe Alliance Vicki Pozzebon describes the events as the byproduct of the Santa Fe Alliance seeking to impart its message.
"We decided that coming up with a whole event for St. Patrick's Day made sense since it was close, and partnering with the MIX folks made sense since they had their event coming up that evening," Pozzebon says. "It all kind of came together that way to put out the message that green means local and local means green. So ride your bike, ditch your car if you can, eat local, shop local and help the local economy for a day."
At MIX's Reduce, Reuse, ReMIX! event, these messages will be furthered as MIX patrons gather with people from the film industry to discuss environmental processes for local film production, as well as how to revitalize the Cerrillos Corridor.
Holly Roach--founder of Green Production Resource
, a company that offers green services to local film productions, and location manager at IATSE--sees the event as a way to address various local issues.
"It's really important at a time when our governor is threatening to kill film businesses and related jobs," Roach says. "There's so many of us, so it's time to talk about it."
Despite the important topics up for discussion at Reduce, Reuse, ReMIX!, the event itself has a focus on fun.
"The party's not going to be a bunch of tree-hugging or speeches or anything," Roach says. "There's a DJ and dancing, and the idea for us is to have the message going out about how green is local, so make that extra effort."
A casting director is present to take headshots for the casting of Reconstruction, an upcoming locally filmed NBC pilot set in the 1880s.
Reduce, Reuse, ReMIX!
Thursday, March 17
Santa Fe Center for Progress and Justice
1420 Cerrillos Road