The City of Santa Fe's IT department was put on point for this and, near as anyone can tell, it has ignored all offers of assistance from capable partner organizations to help construct a solid strategy and identify and market key strengths.
Early on, Farmington had it together to solicit letters to Google from our shared District 3 congressmen, Rep. Ben Ray Lujan and Sen. Tom Udall.
Now, as the deadline strikes (and yes, SFR will be verifying whether or not the City of Santa Fe actually even got an official municipal application in), Tom and Ben Ray have doubled down on the Farmington bet by participating in a YouTube video that counters Duluth, MN's Al Franken promo. Strangely, Tom and Ben Ray whip up on Al: Farmington is straight up funnier than Franken (don't take that the wrong way, Farmington).
I'm personally a little peeved at our congressmen for pushing Farmington when Santa Fe is a far better candidate, but I don't want to upset Tom Udall, because it turns out he's a ninja: