--2 SFR's Tweet-nalysis
         
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SFR's Tweet-nalysis

January 7, 2010, 12:00 am
By SFR Staff
Tweetpsyc bar graph

According to one website that claims to offer a psychological analysis of Twitter users by measuring the frequency of tweet themes against a metric of averages, the Santa Fe Reporter's editorial staff is big on money, leisure and negativity while eschewing sex, work and the media.

Read on to examine SFR's Tweetpsych report:
According to Tweetpsych a list of SFR's editorial tweeps breaks down as follows:

Money
This list Tweets about money 41% more than the average list. This includes references to income and money in general.

Negative
This list Tweets about negative sentiments 37% more than the average list. This includes negative emotions, negative feelings and morbid thoughts.

Leisure
This list Tweets about leisure activities 36% more than the average list. This includes activities other than work and may indicate a desire to engage in relaxing and entertaining behaviors.

Learning
This list Tweets about learning and education 34% more than the average list. This includes Tweeting about school as well as self-teaching activities.

Future
This list Tweets about the future 18% more than the average list. This includes Tweeting about time as it relates to the future and may indicate an interest in events yet to occur.

Emotions
This list Tweets about emotions 14% more than the average list. This includes a wide range of positive and negative emotions and may indicate a generally emotive perspective.

Primordial
This list Tweets about primordial content 13% more than the average list. This includes lower level dream-state and unconscious modes of thought. Some researchers refer to this as "reptilian" thought.

Self Reference
This list Tweets about itself 9% more than the average list. This includes tweeting about themselves, their activities. In most social media, doing this too much is regarded as a faux pas.

Constructive
This list Tweets about constructive behavior 8% more than the average list. This includes creating and building things and indicates an interest in development and creative processes.

Numbers
This list Tweets about numbers 3% more than the average list. This may indicate highly analytical and quantitative thinking.

Past
This list Tweets about the past 3% more than the average list. This may indicate a preoccupation with events that occurred the past.

Present
This list Tweets about the present 4% less than the average list. This includes references to present time and currently occurring events.

Senses
This list Tweets about physical sensations 6% less than the average list. This includes sights, sounds, smells, tastes and tactile feelings.

Anxiety
This list Tweets about anxiety 8% less than the average list. This includes uncertainty, nervousness and apprehension. It may indicate a stress and fear.

Conceptual
This list Tweets about conceptual thoughts 10% less than the average list. This includes higher-level abstract thought. Logical reasoning and philosophy are examples of conceptual content.

Positive
This list Tweets about positive sentiments 10% less than the average list. This includes positive feelings, thoughts, emotions and agreeability.

Social
This list Tweets about social behaviors 18% less than the average list. This includes inclusive Tweets, social behavior and speaking directly to the listener.

Control
This list Tweets about control 19% less than the average list. This includes restraint and moral imperatives and may indicate a desire to impose order.

Thinking
This list Tweets about thinking 27% less than the average list. This includes abstract thought and cognitive mechanics and may indicate an high level of thought processes.

Work
This list Tweets about work 32% less than the average list. This includes Tweeting about occupations and careers. This indicates thinking about one's job.

Media
This list Tweets about media and celebrities 67% less than the average list. This includes references to celebrities and mass media and may indicate an interest in celebrity culture.

Sex
This list Tweets about sexual references 85% less than the average list. This includes sexual references and may indicate a preoccupation with sex.

OK, but what does it all mean?

For starters, I blame staff writer Corey Pein for our high marks on money, numbers and negativity and call out editorial assistant Charlotte Jusinski for our above average "emotional" content. I can only assume that our penchant for "reptilian" thought and our dearth of conceptual content lands on the shoulders of music writer Alex De Vore. I hereby officially challenge him to execute a future column in the form of a collection of koans. How we scored above average regarding constructive behavior and below average regarding anxiety is anyone's guess.

Finally, regarding our infrequent references to work, the media and sex...what can we say?--we're doers, not tweeters.

 

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