So begins an oddly punctuated email promoting a July 29 Democratic Party fundraiser at The Railyard Restaurant & Saloon. The email caught SFR’s eye for three reasons: 1. The odd punctuation. Of course, market research shows Gen Y millennial can’t be bothered with the “shift” key. 2. “Apps.”
Is that the new slang for hors d’oeuvres? We thought it had something to do with the iPad. 3. The suggested donation of $25-$500. SFR doesn’t know many MIX-goers who can afford to drop five bills on something that doesn’t come with Wi-Fi. Perhaps that’s where the “young-feeling” crowd enters.