Gina seems the embodiment of Goodwill Industries of New Mexico’s mission: “to provide skill development, work opportunities and career-building services to people with barriers to employment.” In Gina’s case, the barrier is a developmental disability that slows her mental processes. But in March, the other half of the mission fell apart: Goodwill unceremoniously cut Gina’s hours from 40 to 18, according to her sister and legal guardian, Susanna Hesch.
“She lost all her benefits and salary with no warning,” Hesch tells SFR. “It looks to me like they’re setting [her] up for failure.”
Gina wasn’t the only one. Matthew Dean, another disabled Goodwill employee, has worked at the Santa Fe resale store for 23 years. He has the use of only one arm; according to his brother, Dean was told he was being fired as a full-time employee because “according to them, he was not performing up to the standards.”
(SFR reached Dean’s brother at home but was unable to speak with Dean himself.)
After Gina’s hours were cut, Hesch says, Gina was enrolled in Goodwill’s Transitional Opportunity Program (TOP), an on-the-job training program geared toward “preparing individuals for eventual community employment,” according to Goodwill New Mexico’s website.
But Gina is doing the same work she did as a fulltime Goodwill employee—sorting clothes, receiving donations, manning the cash register. The only difference is that TOP receives state funding. To Hesch, that seems suspicious. Did Goodwill just want somebody else to pay Gina’s salary?
Mary Best, president and CEO of Goodwill Industries of New Mexico, tells SFR in a written statement that Goodwill is “performance based” and that “individuals are expected to meet expectations based on their abilities, and not their disabilities.” While Best declines to discuss specific employee issues, she does indicate that TOP was created specifically for people like Gina and Matthew.
“For the first time ever these individuals will be asked what they want to do in regards to their career path,” Best adds. “Goodwill will be there every step of the way to train them and help them achieve their goals.” Last year in Santa Fe alone, she notes, Goodwill placed 63 people in jobs in the community.
But Hesch, who preferred that Gina not speak directly with a reporter, says her sister was perfectly happy in her Goodwill job. Besides, Hesch wonders, “Who’s going to hire her?” Carolyne Tomlin, the former manager of the Santa Fe Goodwill store, has been asking herself the same question.
Tomlin says she was fired without warning last October.
“I was at [a] manager meeting, and they pulled me out and terminated me,” Tomlin tells SFR. “I was just devastated.”
Tomlin says both Gina and Matthew were “excellent” employees and that she’s planning to file a lawsuit against Goodwill Industries of New Mexico for improperly terminating several other employees.
“I’m trying to bat for these guys because I think it’s so unfair,” Tomlin says. “This is what the Goodwill mission is all about, help[ing] people with barriers— and now they gave every single one of us a barrier to employment.”
Best acknowledges that Goodwill “did experience turnover” in the last six months but denies that it’s a part of any concerted effort:
“[M]any chose to leave on their own…and some were asked to leave because they were not meeting performance expectations.”
To Michelle Davis, a schoolteacher who frequents Goodwill to buy children’s books for her classroom, reduced hours aren’t the only problem. Gina and Matthew are a vital part of Santa Fe’s Goodwill store, not just as employees, Davis says, but also as people.
“With Matthew, when I’d go in, he’d always smile, and he remembered I was a schoolteacher and would say, ‘Are you getting books for your class?’” Davis smiles. “Regina would be like, clear across the store, ‘Hi, Michelle!’ Both of them were good at customer service.”
Hesch agrees. “We go out, and within an hour, people are like, ‘Hey, Gina! How are they holding the store up without you?’” she says. “She’s immensely popular; they all love her.”
“I’m trying to bat for these guys because I think it’s so unfair.”






Thank you Alexa for telling it like it is. Both Gina and Matthew were fixtures at GoodWill for many many years. I always thought GoodWill stood for helping people with barriers to employment as well. Mary Best has a way of "twisting" the truth, saying something about "performance based" Yeah whatever... How does that justify 23 years of service from Matthew and 30 years of service from Gina?
Now all of a sudden, they are out of a job because GoodWill is "performance based!?!
That really stinks!
I know for a fact that Matthew Dean has recieved many awards and commendations from from Goodwill Industries throughout his 23 years of employment for his excellent work.
It sure seemed like he was "meeting performance expectations" for a damn long time. Career path?? Please! With 20-30 years employment is there any doubt Goodwill was their career?
This just seems like a way to use smoke and mirrors to get rid of the very people Goodwill is designed for. Lets hear more about this lawsuit!
Where do we send letters of support?
And as for me, Open Hands and The Salvation Army just got a new customer and donor.
I personally know the hard work, pride and dedication Matthew put into Goodwill.
I'm sure the same goes for Gina.
For 23 years, Matthew has worked harder than any other person I know, even with his disability. Waking up at 6:00 am for more than half his life, working 8 long hours and never once complained.
Ask him how his day was, "Oh, it was so busy, I'm pooped!", then going right back for more the next day and then going in on his days off to help with deposits.
All his awards and certificates for dedication are proudly displayed in his mothers house.
Does Mary Best meet Goodwills expectations? Maybe she should tie one hand behind her back and see if she does.
Goodwill's crass explotation of disabled people is disgusting. Please support Santa Fe's other thrift stores with your donations and shopping.
I was also given a very unfair deal at GINM this past August 2010. I came to NM from Goodwill Manasota in Sarasota Florida. I took over the New Farmington Store Location & during my tenure, I made GINM millions of $ in the 2 years I was there. They brought in this new COO from Jersey & one day over a trailer delivery that occurred on my day off, I was Seperated. No reasons other than the fact the truck did not get to the Gallop Store as Mr. New COO wanted. By the way, the trailer did go to Gallop on the day I returned to work. FWIIW, the driver took it upon himself to change the paper work for that delivery after I had already labled. So much for BADWILL of New Mexico. It is one RUTHLESS ORGANIZATION.