Oct. 9, 2015
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Best Jeweler 2008

Only Conflict-Free Diamonds, Please

July 24, 2008, 12:00 am
1 Chavez Fine Jewelers
DeVargas Center
171 Paseo de Peralta

As Faustin “Tino” Chavez sat at his desk one day in June, he overheard a customer trying to explain a specific ring to one of his sales clerks. Tino knew exactly what she was looking for and, in a matter of minutes, found the ring through one of his exclusive retailers. Sure enough, the ring was precisely what she needed, and it arrived in the store the next week. This level of knowledge and service is the norm at Chavez. With 44 years in the jewelry business, Tino knows his stuff. “Not every store that sells jewelry is a jeweler,” he explains. “You can get jewelry just about anywhere, but not everywhere has our credentials.”

Those credentials include inclusion in the American Gem Society (for which Tino has to take an exam every year to qualify) and membership in the Independent Jewelers Organization, which includes only 1,000 stores in North America. All that knowledge would be nothing without excellent, friendly service, which Chavez provides flawlessly. Dolores Chavez, Tino’s wife, says, “Our customers are our family—they are a part of our lives.”

2 Packards on the Plaza
61 Old Santa Fe Trail

3 Santa Fe Goldworks
66 E. San Francisco St. #3

811 Cerrillos Road


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