March 2, 2015


Advertising in the Santa Fe Guides

For rates and more information about advertising in the Santa Fe Reporter's Special Issues and Locals' Guides to Santa Fe , please call our advertising department at 505-988-5541 or send an email to advertising@sfreporter.com


This Week's SFR Picks

Newsletters

* indicates required
Choose your newsletter(s):
February 4, 2015 by Peter St. Cyr  
February 18, 2015 by Peter St. Cyr  
February 11, 2015 by Emily Zak  
February 11, 2015 by Joey Peters  

Special Issues

Protesting the PARCC

Suspended teens want meeting with state officals about the standardized test

Local News A dozen Santa Fe High School students stood in front of the state Public Education Department today, calling for a meeting with Public Education Department Secretary Hanna Skandera over testing that they say goes too far. ... More

Feb. 25, 2015 by Joey Peters

 

 
Home / Articles / Santa Fe Guides / Best of Santa Fe /  Best Jeweler 2008

Best Jeweler 2008

Only Conflict-Free Diamonds, Please

July 24, 2008, 12:00 am
1 Chavez Fine Jewelers
DeVargas Center
171 Paseo de Peralta
505-988-8009


As Faustin “Tino” Chavez sat at his desk one day in June, he overheard a customer trying to explain a specific ring to one of his sales clerks. Tino knew exactly what she was looking for and, in a matter of minutes, found the ring through one of his exclusive retailers. Sure enough, the ring was precisely what she needed, and it arrived in the store the next week. This level of knowledge and service is the norm at Chavez. With 44 years in the jewelry business, Tino knows his stuff. “Not every store that sells jewelry is a jeweler,” he explains. “You can get jewelry just about anywhere, but not everywhere has our credentials.”

Those credentials include inclusion in the American Gem Society (for which Tino has to take an exam every year to qualify) and membership in the Independent Jewelers Organization, which includes only 1,000 stores in North America. All that knowledge would be nothing without excellent, friendly service, which Chavez provides flawlessly. Dolores Chavez, Tino’s wife, says, “Our customers are our family—they are a part of our lives.”

2 Packards on the Plaza
61 Old Santa Fe Trail
505-983-9241

3 Santa Fe Goldworks
66 E. San Francisco St. #3
505-983-4562

811 Cerrillos Road
505-982-6679

 

comments powered by Disqus
 
Close
Close
Close