Watch the ad, which features Dr. Steve Jenison (a member of the cannabis program's Medical Advisory Board) and a sampling of patients, here.
There's no embed code available, so for now, here's the transcript (courtesy of DPA):
DISABLED NAVY VETERAN: I'm in constant pain from service to my country.
DISABLED CONSTRUCTION WORKER: I'm disabled with a spinal injury.
SENIOR CITIZEN: I've got full-blown AIDS.
WORKER: But we are lucky to live in New Mexico...
VETERAN: Because medical marijuana is the only treatment...
SENIOR CITIZEN: ...that works for us.
DOCTOR: We have the best and tightest-run program in America. It's a model for the rest of the country.
WORKER: Now Susana Martinez wants to take away my medicine.
VETERAN: Don't take away my medicine.
SENIOR CITIZEN: I just want to hold my grandchildren.
DOCTOR: How much suffering is enough?