Big Jo True Value Hardware

1311 Siler Road

Santa Fe has two types of homeowners: do-it-yourselfers and can’t-help-themselvers. For both, the go-to store for supplies, tools and advice is Big Jo. The store has been in operation in Santa Fe for more than 75 years, and for nearly 25 of those years it’s been owned and operated by the C de Baca family. “Customer service is our company culture,” Jessica C de Baca, operations manager, says. In an effort to provide the best customer service in Santa Fe, the employees at Big Jo generally come with years—if not decades—of experience in the hardware business. While Big Jo has a large inventory and the option of custom orders, sometimes a customer has a need they can’t fill. “If we don’t have it, we can order it in a few days or weeks—or, if we know another company in town has it, we send the customer there,” President Ron C de Baca says. Big Jo also donates to many community causes, including the Santa Fe Public Schools, the Santa Fe Animal Shelter and the Boys and Girls Club. It’s the sense of community that makes Big Jo stand out against big-box hardware stores; there’s always someone to offer help with a smile.


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